NAMM 2010

NAMM 2010

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Anaheim Convention Center

"Dip" Paint Finishes Are Becoming Popular

(We Are Doing Dips @ ERG)

   This was only the second NAMM Show I have attended. I have been at ERG for about seven months. Ed got me into the Summer NAMM in 2003. The differences between the 2003 and the 2010 Shows were huge. Even though the Summer NAMM was much smaller it had many more interesting and new items / instruments than the much larger NAMM Winter Show of 2010. There were some interesting acoustics (like the Gianninis to the right) and a few neat, new electrics but nothing like it used to be (and people that have attended many NAMM shows agreed). I found this shift to be disheartening. There were only a few of the small, independent luthiers that have been around for some time attending the Convention. The independent luthiers tended to be the innovators of guitar building. And (from checking the Web) many of these excellent, independent builders are no longer in business.

   On the flip side, there were a bunch of Asian manufacturers in attendance at the 2010 show. Let me make it clear; I have nothing against Asians, their culture is fascinating, I harbor no animosity toward them and I love the food. But I am concerned by how the market is being flooded by Asian Manufactures. My concern is not just for Ed Roman Guitars. The last thing our country needs is to lose more jobs! Also, the bulk of what the Asian Exhibitors were selling were remakes of Fender, Gibson and Ibanez instruments. I wandered through a few of the Asian booths and was followed around as if I were going to steal something. (I have hair over half way down my back and a bushy full beard. My talent or ability as a musician not withstanding, I do look the part of a musician.) This led me to believe that the people staffing the booths did not like musicians. There were only a few Asian Distributors at the 2003 Summer Show. I entered the booths there to find out that no one had bothered to tune the guitars. This tells me that they were there to sell widgets and could care less about guitars.

   The best overall manufacturer exhibit was, and I can't believe I'm saying this, Fender. (The Room display was comprised of Fender, Jackson, Gretsch and Charvel.) There were plenty of vintage Fenders for the vintage junkies. Jackson had stock and custom guitars with stunning finishes. The Charvel Custom Shop Booth (the smallest display in the room) blew everyone away. It was worth fighting the crowd to see. Take a look at a few of the Charvel's below. (And a few Fenders & Jacksons.)

   What to say about The NAMM Winter Show of 2010. Well, let's start on a positive note ... Hmmm ... Well, the weather was fantastic! The Hotel Room was decent. There were some people protesting against Cort Guitars. They chanted: "Cort Guitars Are Made With Fear!" I can understand the problem, but is there anyone who is not concerned or fearful about losing their job these days? (That's a different rant.) The point I'm trying to make is that the events outside the NAMM show were, on the whole,  more interesting than the what was going on in the NAMM show.

Giannini Acoustic Guitars

Angel Guitar

Probably very awkward to play, but cool anyway! Yes, it's 3 dimensional.

 

Cool Surfcasters!! I Want One!!

Jacksons With Bad Ass Finishes!

The MAP On The Flame Guitars Is Only About $1,200.00. Another Charvel Great Buy!

   The Most Pathetic Display at the show goes to Gibson. The rumor was circulating at NAMM that Gibson is in serious financial trouble. Gibson had a large display area with very little merchandise and nothing new. For that matter, they did not even bring anything that was impressive or out of the ordinary. I walked by the Gibson booth a number of times and each time there was hardly anyone checking the display out. Gibson appears to be drawing its last breath.

 

There are lot's of people out there that wish that Gibson's management would wake up and smell the roses. They have turned a lot of people off in the last few years.

Rumors that Kaman was going to buy Gibson are no longer circulating due to the fact that Fender bought all of Kaman's musical holdings.

 

Kaman has Billions of dollars and could have swallowed Gibson like a Grape but they are involved with defense contracts and other real  businesses.

Lets face it the music business is not a profitable one!!!!   Especially when you are able to make helicopters for the price of an automobile and sell them to the government for the price of a rocket ship.

Kaman was actually losing money with great brands like Hamer, Ovation & Takamine and all of their other musical holdings. 
Ed told me that Wall Street hated Kaman's musical holdings but that both Bill Kaman Sr & Jr were musicians so therefore they stuck it out till they finally both retired.

Ed says that to be in the music industry you have to be, smart enough to survive & stupid enough to want to try to buck the odds. It's a labor of love, Ed takes a lot of unfair heat but Ed is truly passionate about guitars. I have seen him pay too much for guitars just because he likes them. 

  

Below is a guitar that I can't remember the name of. It has a great burl top and an unusual burst finish.

The Above Are Paint Dipped - We Are Working On Developing A Good Method For This Finish.

Custom Finish

Spalt Tops

   Though there were some interesting new products, Ed Has decided that we will not pick up any new lines this year. (However, we may be handling Heritage Guitars again. Yeah!! There is a chance we that we will have an exclusive single cut guitar [H-150 Les Paul Style].) We are going to concentrate on the guitars we make, but we will continue to carry all lines we have now.    

These will be custom guitars built to your specs (from a list of options) from premade parts. The result being; a custom guitar with far less of a wait time and at lower cost. These will be offered in neck thru and bolt on necks.

   One impressive guitar that I have not seen before is the Nikita.  The fit, finish and playability are excellent. The neck joint leaves something to be desired, but it's still a good axe. The one on the far left is a string thru body, but the strings exit from the end (rear) of the guitar rather than the bottom. This makes for greater string length and less string angle from the bridge resulting in a very silky action.

   One of the most popular displays was for Guitar Hero stuff. There was also quite a bit of DJ equipment and other things which allow non-musicians to make music. I have heard people who take great pride in how well they are able to do Guitar Hero. Whoopie doo, there are a few buttons to push and you are prompted for the sequence on screen. This does not a musician make! Forget about notes, chords, scales, number of frets and different tunings; you don't even have to build up calluses for Guitar Hero (or to scratch recordings ... or wave your hands). Play games, have fun! But pick up an instrument and follow the discipline required to learn said instrument. Think about this: If the young people coming up don't learn to play an instrument and suffer though music theory who is going to make the music for Guitar Hero in the future? Will it all be virtual music generated by a computer program? To quote our head guitar repair guy: "I'm waiting for the 'Play Perfect Slide Guitar In 30 Minutes' method." The point being that in learning to play one must suffer through sounding like dog poop until one stops sounding like dog poop. It's a labor of love. There are those who question the validity of Guitar Hero, DJ gear and other such items at a convention for musical instruments. Will distributors bring stereo equipment to NAMM next year?

More Dips

 

 

 

   Duesenberg had a good display. The Double Cat 12 (Upper Left) Beats the stuffings out of Rickenbacker.

Starplayer TV In Blue Pearl

Fullerton Double Cut

 

 

 

 

Main Duesenberg Display

Carl Carlton


 

   Well, that's about all I have for now. I did enjoy the NAMM Show. Guitars are my passion and I even love the crappy ones. I do have a problem with people who could care less about musical instruments making and selling them.

Music is a form of Art, the guitar is one of Its' instruments. Making guitars (and other musical instruments) is its' own form of art. It is best done by people who respect and understand this. TTFN

 Rich

 Have you hugged your guitar today?.....

 

 

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