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FOR IMMEDIATE RELEASE November 23, 1999
FENDER & FORD FEEL RHYTHM OF THE ROAD
SCOTTSDALE, AZ - Two of America's most famous
companies and endeared cultural icons have recently teamed up to celebrate a
very special birthday. Fender Musical Instruments Corporation, maker of the
famed Stratocaster � electric guitar, and Ford Motor Company have gotten together
to hit the road in honor of the 35th anniversary of Ford's first Mustang. J.
Walter Thompson, one of the oldest and most successful advertising agencies in
the world, brought the two companies together for the Mustang "Rhythm of the
Road" tour, a fifteen-date music extravaganza featuring The Cranberries,
Collective Soul and Fender's traveling interactive music exhibit, The Roadhouse.
As part of the celebration, Fender's Custom Shop created thirty-five limited
edition chrome Stratocaster guitars, and Ford kicked in one very souped-up,
custom-made 1999 Mustang GT convertible that was customized by Classic Design
Concepts. The custom Strats are chromed aluminum guitars, and feature "Running
Mustang" inlays on their ebony fingerboards. To top that, Fender added an
original Mustang emblem just behind the tailpiece, and original Mustang radio
knobs for the volume and tone controls. Fifteen of the guitars went to lucky
concert -goers, one for each stop of the tour, while one very special winner
took home the Mustang. The car is painted a brilliant Silver Metallic to match
the guitar. The racing stripes down both of its sides resemble the guitar's
fingerboard, complete with its "Racing Mustang" inlays, and are capped off with
a classic Fender Stratocaster headstock design. There's also an original Fender
amplifier logo on the Mustang's tonneau cover, which when opened reveals two
built-in and fully playable Fender Amp Can amplifiers that are powered by the
car's battery. Classic Design Concepts also added Torq-Thrust II wheels, and a
CDC lightbar to their very unique, one-off custom job. This is the first
promotional alliance between the Fender and Ford, but representatives from both
companies are looking forward to working together in the future. |
